BtoB Summit 2022

TB

Thomas BENZAZON

FeuilleBlanche

CEO

This speaker will talk about

Find here the list of all the sessions presented by this speaker in order not to miss any of it.

11:30 AM - 11:55 AM

Round Table : B2B Content Marketing: The decade of the great misunderstanding

The amount of content consumed by B2B professionals has doubled during the pandemic (Seismic). Although they have gained autonomy, B2B buyers are still "destabilized" by the amount of content...

Thomas BENZAZON

Impact & Communication Leader

Matthieu Fischer

Directeur Associé

Responsable Marketing

3:30 PM - 3:50 PM

Round Table - What happens to the tools that outperformed during the crisis COVID?

What is the outcome of two years of webinars, podcasts and virtual events? How to find the right balance in the communication mix of companies? What is the future for digital communication formats...

Franck AUZANNEAU

Thomas BENZAZON

Pierre-Henri Tataranno

Tristan Verdier

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