BtoB Summit 2022

DG

David Guede

Decide AI

Founder & CEO

This speaker will talk about

Find here the list of all the sessions presented by this speaker in order not to miss any of it.

3:00 PM - 3:30 PM

Round Table: How to measure and manage the commercial performance of B2B marketing tools?

Under pressure, pushed to demonstrate their contribution to top management in a hurry, marketers concede great difficulties on the part of attribution and definition of the ROI of marketing actions....

Guillaume FERRAND

Directeur marketing stratégique et ABM

Alexandre Garnier

Dekuple- Ingénierie marketing B2B

Global Head of Digital Marketing Acquisition , eCRM & Analytics

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