BtoB Summit 2022

CB

Cyndie BETTANT

CISION

Impact & Communication Leader

This speaker will talk about

Find here the list of all the sessions presented by this speaker in order not to miss any of it.

Round Table - B2B: Half of your content has no impact

Today, it is clear that half of the B2B content produced by sales and marketing teams has no impact. (LinkedIn - Edelman). Awareness, sales, customer experience,...

Thomas BENZAZON

Impact & Communication Leader

Aurélien Gohier

Dassault Systèmes

Western Europe Senior Digital Manager

Workshop: Brand influence in B2B: 3 methods to use urgently to outperform!

BtoB marketing is an acquisition marketing whose primary goal is lead generation. As such, the work of its BtoB brand is often sacrificed on the altar of performance...

Impact & Communication Leader

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