HOME PAGE
PROGRAM
PARTNERS
Partner list
Make an appointment with a partner
EXHIBIT
Why exibit?
COMING TO THE EXHIBITION
Why visit?
Register now
Practical information
Interviews 10 years of BtoB
Log in
Register now
fr
en
AG
Alexandre
Garnier
Dekuple- Ingénierie marketing B2B
CEO
This speaker will
talk about
Find here the list of all the sessions presented by this speaker in order not to miss any of it.
All sessions
Jul 7, 2022
10:30 AM
-
10:55 AM
Amphi 200
Business Case - ALD Automotive and Dekuple B2B.
How has ALD Automotive designed its advanced lead generation system, from online prospecting to sales performance management? How will the group integrate AI in its system, for which uses and in...
ME
Marouan
El-Mekawy
ALD Automotive
Responsable marketing & data
AG
Alexandre
Garnier
Dekuple- Ingénierie marketing B2B
CEO
Add to my agenda
Jul 7, 2022
3:00 PM
-
3:20 PM
Salle Nef
Round Table: How to measure and manage the commercial performance of B2B marketing tools?
Under pressure, pushed to demonstrate their contribution to top management in a hurry, marketers concede great difficulties on the part of attribution and definition of the ROI of marketing actions....
GF
Guillaume
FERRAND
IBM
Directeur marketing stratégique et ABM
AG
Alexandre
Garnier
Dekuple- Ingénierie marketing B2B
CEO
DG
David
Guede
Decide AI
Founder & CEO
RR
Romain
ROBIN
Allianz Trade
Global Head of Digital Marketing Acquisition , eCRM & Analytics
Add to my agenda
All sessions
Legal Notice and GTC
GDPR
BtoB Leaders is an Infopro Digital brand
+33 1 79 06 73 23
Powered by
Paramétrage cookies
Loading
Loading