BtoB Summit 2022

AG

Alexandre Garnier

Dekuple- Ingénierie marketing B2B

CEO

This speaker will talk about

Find here the list of all the sessions presented by this speaker in order not to miss any of it.

10:30 AM - 10:55 AM

Business Case - ALD Automotive and Dekuple B2B.

How has ALD Automotive designed its advanced lead generation system, from online prospecting to sales performance management? How will the group integrate AI in its system, for which uses and in...

Marouan El-Mekawy

Responsable marketing & data

Alexandre Garnier

Dekuple- Ingénierie marketing B2B

3:00 PM - 3:20 PM

Round Table: How to measure and manage the commercial performance of B2B marketing tools?

Under pressure, pushed to demonstrate their contribution to top management in a hurry, marketers concede great difficulties on the part of attribution and definition of the ROI of marketing actions....

Guillaume FERRAND

Directeur marketing stratégique et ABM

Alexandre Garnier

Dekuple- Ingénierie marketing B2B

Global Head of Digital Marketing Acquisition , eCRM & Analytics

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