BESPOKE CONTENT TO MEET THE ENTIRE MARKETING COMMUNITY'S NEEDS!From prospecting to signing, the BtoB Summit offers you prime content in line with current events to meet your most burning business challenges
A 100% IN-PERSON EVENT TO LEARN MORE AND BETTER CONNECT WITH THE B2B MARKETING AND SALES COMMUNITY
+60
Business Cases
10
Round Table Talks
6
Master Classes
2
Keynotes
+2 500
Participants
92%
Thumbs Up
89%
de directeurs et responsables
Sales, Customer Experience, Data, Lead Gen
On July 7th, 2022, the BtoB Summit will celebrate its 10th anniversary at #CENTQUATRE PARIS: an exceptional place where creativity and openness to the world are combined! The BtoB Summit will also take advantage of this special edition to showcase its position as France’s premier BtoB marketing and sales trade show.
This year’s show will welcome more than 80 exhibitors and 2,500 participants, all looking for the hottest new tools and the industry’s top service providers.
For one unforgettable day, the entire BtoB marketing and sales community will come together in this magical venue. Discover how the movers and shakers up the ante on a daily basis to provide outstanding customer experiences and grow their business year on year!
From strategies that stand the test of time to the latest and greatest tactics, this year’s program written by the best in the business is full of inspiration and actionable ideas to help decision makers and their teams succeed today... and prepare for the challenges of the future.
Sales, Management & Customer Relationships
From Sales Enablement, to Recruitment, Training, Tools, Incentives and more, we’ll help you respond more efficiently to the new challenges of remote sales
ABM,
DemandGen
& LeadGen
Update your knowledge and discover the best practices and tools for communication, lead generation, loyalty, etc.
Data, customer knowledge & AI
In today’s increasingly digital environment, data, AI, data harvesting… have become powerful marketing resources. Find out how to deal with their complexities!
Content and Customer Experience
Customer knowledge has never been more important than it is today. Learn essential techniques to reinvent and adapt your marketing to the new world.
For the 10th anniversary of the BtoB Summit, they are pleased
to look back on 10 years of evolution of their profession and their forecasts for the next 10 years!
Chief Marketing Officer
IBM France
Guillaume FERRAND
"Having said that, I think the last decade has brought four major changes to the CMO function..."
Read the article