BtoB Summit 2023

June 22, 2023 
Parc des Princes

The greatest BtoB experience to skyrocket your business! 

More than 1000 BtoB Marketing and Sales decision makers
will meet on June 22nd at the Parc des Princes in Paris
to address their most pressing business challenges. 


 Will you be there? 

+60

Partners

+1 000

Marketing and Sales Decision Makers

+150

Connect & Exchange Sessions

2

Keynotes

Business cases

Panels

OUR AMBITION
To connect and support
the community of top BtoB marketing and sales decision makers
in their business challenges

CONNECT

Connecting the B2B Marketing and Sales community.
For over a decade, we've been connecting thousands of B2B decision makers each year to help them meet and engage with their future business partners.

EXCHANGE

Promote the sharing and dissemination of successful business practices. 
Through business cases, keynotes and "Connect & Exchange" sessions, the BtoB-Summit empowers you to succeed in your mission.

A unique experience to challenge your ideas and explore
new areas of development 

Connect & Exchange sessions

This year, the BtoB Summit boasts a new and innovative formula focused on sharing best practices and feedback. 

We give you the floor. You are now an active contributor to the leading B2B event. 
With its new formula, the BtoB Summit provides the B2B marketing and sales community with winning practices and powerful solutions through thematic discussion sessions and networking opportunities. 

Got a business project? Want to seize an opportunity or solve a challenge?
Build your customized journey with over 150 Connect & Exchange sessions to meet your current challenges. Discuss the best business practices with your peers and entrust your issues to our experts who will help you explore relevant solutions during a one-hour session. 

Make the most of your time to grow your business. In one day, you will discover:
- New marketing and sales concepts
- Expert partners offering a wide range of products and services to empower Marketing and Sales
- New prospecting tools and brand awareness solutions... 

With this new formula of the BtoB Summit, you will walk away with fresh insights and powerful, immediately actionable solutions!

FIND SOLUTIONS TO
YOUR CURRENT ISSUES

Sales Management & Customer Relationship Management 

- Engaging teams
- Recruiting talented people
- Motivating employees
- Successful onboarding (remote and office work)
- Getting the sales force to embrace new tools
- Attract the best candidates
- Training for remote selling
- Shorten the sales cycle
- Implement the optimal sales organization
- Monitor results
- Define the right sales KPIs

Sales performance

- Sales performance
- Implement a Sales Enablement strategy
- Boost sales performance
- Customer bonding
- Train salespeople on the best sales techniques
- Perform in remote selling
- Align Marketing and Sales
- Increase your sales conversion rate
- Find the best sales tools to maximize profitability
- Shorten your sales cycle
- Use social networks for smarter prospecting
- Build a reliable database of prospects
- Boost sales prospecting through marketplaces 

ABM, DemandGen , LeadGen

- Implement an ABM strategy
- Build your digital prospecting strategy
- Implementing a LeadGen strategy
- Leverage Artificial Intelligence for marketing and sales
- Adapt your marketing and sales approach to market changes
- Implement an omnichannel prospecting strategy
- Combine conversational marketing and live chat solutions to generate revenue in record time 

Contenu, influence, UX

- Découvrir les tendances 2023 d’une Stratégie d'influence BtoB
- Comprendre le Social Selling en BtoB
- Travailler sa marque et son influence
- Comprendre les principes du Growth Hacking
- Découvrir les nouvelles tendances des événements BtoB
- Choisir l’engagement comme meilleure stratégie d'influence
- Fidéliser et engager avec les webinars
- Utiliser sa marque media comme stratégie d'inbound marketing

Livraison e commerce BtoB au coeur de l’expérience client
Externaliser sa relation client BtoB 
Externaliser sa prise de Rendez Vous 
Bien gérer ses clients 
Opter pour le bon CRM 
Moderniser les son parcours clients 
Rentabiliser sa relation client 
Organiser son service Customer Sales Manager

- Créer et développer sa marketplace
- Choisir sa solution de paiement en ligne
- Optimiser sa Supply Chain
- Miser sur le SEO pour booster son site de e commerce

Data, IA

- Maitriser sa Data
- Aligner stratégie et ressources
- Définir sa stratégie de Data Quality
- Analyser les dernières innovations marketing
- Mettre en place une stratégie data driven intelligente
- Utiliser la data comme prérequis pour réussir son programme ABM

Connaissance client

- Adresser des CxO
Engager en proposant de nouvelles expériences
- Doubler son taux de transformations avec des leads qualifiés
- Adresser les ETI et Grands Comptes

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