BtoB Summit 2022

LHG

Lucile HYON-LE GOURRIEREC

IBM

Senior Marketing Advisor

This speaker will talk about

Find here the list of all the sessions presented by this speaker in order not to miss any of it.

Business Case - Marketers, give your salespeople the Netflix of sales!

Content is an important vector of alignment between sales and marketing in B2B. More than 60% of salespeople say they are poorly equipped to differentiate themselves...

Sébastien FRANCOIS

Senior DIrector Strategic Alliances

Lucile HYON-LE GOURRIEREC

Senior Marketing Advisor

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