General Program
Marketing, sales, content, customer relations... Discover all the speeches
Get inspired by the top experts in the marketing community
For 11 years, the BtoB Summit has become THE reference to meet and exchange with the main actors of BtoB marketing.
Discover the Exciting New Format of the 11th BtoB Summit
Get ready to experience a brand new format at the 11th edition of the BtoB Summit! This year, the event introduces the BtoB Marketing Zone, a cutting-edge experience designed exclusively for marketing professionals.
- Hosted by industry experts such as CMOs, LeadGen/ABM managers, and branding specialists, the BtoB Marketing Zone guarantees to offer exciting discussions, inspiring feedback, and ultra-targeted insights to take your marketing game to the next level.
- At this year's BtoB Summit, you get the opportunity to become an active player in the event during the new Connect & Exchange sessions, giving you the chance to network and showcase your own ideas.
- From best practices and innovative tactics to the latest MarTech innovations, the BtoB Marketing Zone is the perfect place to get inspired and learn new strategies to make marketing a REDOUTABLE engine of growth for your business.
- The BtoB Marketing Zone also provides unique networking opportunities to boost your business, helping you connect with other marketing professionals and expand your industry knowledge.

Share your experience and get inspired by the best at the BtoB Summit
- Discover innovative strategies and decisive levers through Connect & Exchange sessions and Business Cases
- Get out of your comfort zone and go for growth through inspiring Keynotes
- Learn about new MarTech tools to meet the challenges of attribution and lead generation
- Boost your competitiveness in a rapidly changing environment with new marketing techniques
- Develop your network and exchange with your peers in an exceptional setting.

Become an actor thanks to the Connect & Exchange sessions!
A unique experience to challenge your ideas and discover new areas of development
Dozens of "Marketing" themes
tailored to your specific needs.
Interviews Before
Our partners

Tout est fait pour que vous repartiez avec des idées et solutions actionnables immédiatement !
[BTOB SUMMIT]
Thanks a lot BtoB Leaders for the quality of the conferences, led by renowned experts.Ideal for meeting the marketing industry's most influential opinion leaders and sourcing business best practices (digital, AI, unified commerce, etc.)
[BTOB SUMMIT]Une journée stimulante où les leaders d'opinion du secteur ont animé des conférences, des tables rondes et des sessions interactives autour des nouvelles tendances et perspectives du marketing. J'ai également eu l'occasion de partager des conversations enrichissantes avec des professionnels passionnés.J'en repars pleine d'inspiration et impatiente de pouvoir étudier ces nouvelles opportunités.
[BTOB SUMMIT]Quelle belle journée au BtoB Summit 2023 !Merveilleusement commencée par un arrosage de la pelouse du Parc des Princes et poursuivie par des échanges d'une rare élégance et dans le respect des règles du jeu (sans ballon).Merci à celles et ceux qui ont nourri de belles conversations autour du marketing et des histoires que les marques devraient raconter !