Business Cases' program

All Business Cases

Dates

Jul 7

Themes

Partners

Business Case - Harmonizing sales and marketing practices: feedback from AFNOR

A real tool common to the entire organization, the CRM has many advantages: It facilitates the sharing of information. It harmonizes sales and marketing practices. It offers a 360° view of the...

Christophe Carré

AFNOR

Key account department manager

Léa Labatut

Efficy

Responsable marketing

Break Out Session - How can NFTs be used in B2B marketing? Why don't we talk about it?

NFTs are much talked about, what is their use in the context of B2B marketing, what perspective? We will look at existing business cases and imagine together other applications for your business...

Guillaume GELIS

Infopro Digital Media

Directeur Général Délégué

Business Case - How Fyte automatically enriches its CRM with ultra-qualified contacts

A real gold mine, your employees' mailboxes contain unsuspected quantities of high-quality business contacts that comply with the RGPD. When properly exploited, this data can improve the efficiency...

Soorcing / FYTE Groupe Morgan Philips

Managing Director / Executive Director

Business Case - How to exploit the fantastic potential of LinkedIn to recruit new customers and...

During this business case, the company Socialmatik and its client Acensi, an ESN created more than 15 years ago and which has 2,000 employees, will present to you in a very concrete and transparent...

Business Case - How to make variable compensation a strategic growth lever?

The Provalliance group is the European leader in hairdressing (Franck Provost, Jean Louis David, Saint Algue, etc.) and has been built up essentially through external growth. After 2 years of...

Fabien Lucron

Primeum

Directeur du pôle Business Développement

Jenna Pignerol

Provalliance

DRH - Directrice Ressources Humaines

Break Out Session - Increased productivity and business efficiency through voice and people.

To face new expectations and new challenges such as the hybridization of work, the multiplication of sales tools or the increase in expectations regarding the customer experience, voice is becoming...

Morgan Berret

Aircall

Team Lead Account Executive

Break Out Session - How to maximize the ROI of your omnichannel campaigns with acquisition and...

CLIENT CASE: PURPOSE -> Discover how data and graphic design are essential to meet objectives such as awareness, eshop traffic, drive to store/omnicanality, or more generally sales.

Business Case - How to leverage CRM to support growth and boost sales performance?

The Mercato de l'Emploi, a network of independent recruiters, quickly saw the value of equipping itself with a CRM to support the strong growth of its business. Damien Himber, Sales Director of...

Quentin Bertrem

Sellsy

Head of Customer Success

Business Case - Replay not available - Data at the heart of e-commerce partnerships between...

Discover how Converteo uses data to help Michelin and its subsidiaries develop strategic partnerships with their distributors in France and abroad (marketplaces, pure players, click & mortars).

ADSM

Antoine de Sainte Marie

Converteo

Consultant Senior - Data & Business Consulting

Pierre-Loïc Petit

Michelin

Global eBusiness Model Leader

Business Case - Boost your new business: the best of BtoB data for optimized lead quality

For more than 15 years, we have been connecting BtoB companies with their future customers. Our mission: to accompany you in your BtoB digital prospecting and to offer you the best ROI on the...

Sabina DINIC

CCM Performance - Groupe Figaro

Directrice de clientèle

Virginie d’Harcourt

Quadient

Digital marketing manager

Jul 7, 2022

10:30 AM - 11:00 AM

Salle Ecurie

Business Case - How to achieve a consistent performance of your GTM teams in a hybrid environment ?

Support, equip, train and coach your Go To Market teams (sales and marketing) in a hybrid world facing an extremely demanding buyer. A new dynamic is emerging between buyers and sellers. The ones...

Lead Solution Engineer

Jul 7, 2022

10:30 AM - 11:00 AM

Salle Nef

Business Case - Replay not available - How does GetAccept integrated with Salesforce contribute to...

Discover how Pennylane has changed the world of public accounting with powerful tools, including the GetAccept combo integrated with Salesforce. All the keys to their success and examples of use are...

Kevin KACED

GetAccept

Senior Account Executive

Aubin RIOUFOL

Pennylane

Sales Strategy & Operations lead

Break Out Session - From 1 000 to 10 000 visitors / month in one year thanks to SEO - Case study

Discover how, thanks to a consulting support in natural referencing and an efficient netlinking strategy, we revitalized an ecommerce site whose traffic was stagnating and developed its traffic of...

Break Out Session - Industrialists, why has the marketplace become essential to your development?

B2B buyer behaviors in the industry have evolved and become highly digitalized during the health crisis. More than ever, suppliers must have their products positioned at the top of Google results...

Cédric DUQUENNE

Expo Permanente

Business Unit Manager

Break out session - Marketing automation for overworked marketers: 10 concrete actions to...

As a marketer, we have multiple objectives to achieve: generate more leads, improve the quality of opportunities sent to salespeople, shorten a sales cycle that drags on for months, etc. Except that...

Business Case - How can outsourcing become the arm of your sales force?

The difficulty of recruiting and retaining salespeople is forcing sales managers to optimize their internal teams in order to make them more efficient. How to increase the number of sales calls?...

Célia Chambellan

Call Of Success

Directrice Générale et Co-fondatrice

Business Case - How to successfully digitalize your sales force?

Samsic is an international group of 90 000 employees present in 25 countries and one of the leaders of the service to companies in Europe. Discover how the Samsic group has used digitalization as a...

Business Case - Replay not available - Discover how "Sopht", Green IT uses Toucan Guided Analytics...

Toucan's OEM / Embed offer allows SaaS companies to innovate faster and, above all, to better monetize their data. During this testimonial, discover how a guided analytics platform helps create...

Break Out Session - Replay not available - Data, a lever to master to boost your performance

Companies are facing an increase in data linked in particular to the increase in contact points, leading to problems of hosting costs, cleaning, data reconciliation. From data governance to their...

Business Case - How to digitalize and make your sales force successful with Sales Enablement?...

Vianney Leveugle, Marketing & Customer Relations Director at GEODIS Distribution, is in charge of sales support for a team of more than 350 salespeople. He deployed Salesapps five years ago. How to...

Vianney Leveugle

Directeur Marketing & Relation Client

Business Case - Lead Management, Stop Wasting!

The Covid crisis has pushed companies to strongly digitize their operations, especially the whole prospecting phase. The result? A terrible inflation on all acquisition levers: +35% for the CPC on...

Directeur de la stratégie et du développement

Business Case - Set up an efficient chatbot in 3 steps

Adopting a chatbot requires a 360° vision: What is the life cycle of a conversational agent? How to create a chatbot that is efficient and quick to implement? How to integrate it into the...

CLG

Camille Le Goff

Synapse

Responsable Communication & Marketing

Business Case - The impact of digital in winning and retaining customers

Do you want to win over customers and build loyalty? Is boosting your turnover a necessity? Discover through this business case the keys to maximize your brand loyalty and conquer new customers...

Nacim HAMOUM

Illicado

Responsable commercial

Break Out Session - Marketing and sales management: the new KPI's that bring you together

What are the keys to reconciling sales and marketing teams? Sales scripting, appointment analysis or CRM synchronization: a new process to unify teams and discourse, as well as information sharing.

Business Case - How can you unleash your CRM and focus on sales?

By eliminating manual tasks from its Sales By automatically detecting and merging duplicates that pollute the CRM By enriching and maintaining its contacts up to date (email address, LinkedIn,...

Welcome to the jungle

Business Case - How Mandarine Academy transformed its website traffic into turnover thanks to the...

Discover Mandarine Academy's 360° marketing and sales process. A winning model to boost your sales. Find out all the steps, from the identification of anonymous visitors to their website to the...

Laurent Maurer

Mandarine Academy

Président Directeur Général

Business Case - How to effectively recruit Sales in 2022 on an extremely penalized market and...

The shortage of sales talent has never been more acute than it is this year, and the Covid-19 pandemic has reshuffled the deck. The exponential increase in job offers for Sales people is necessarily...

Pierre KOESSLER

CompuGroup Medical France

Business Case - Replay not available - How to benefit from a 360° BtoB data (Legal, web, contacts)...

How to aggregate and exploit all the data on French companies available in Open Data and on the web in order to meet the needs of the various departments of the company? The case of the...

Camille Blanc

Bpifrance

Head of Data & IA Innovations

CANCELLED - How Agicap multiplied its MRR by 35 in 24 months and extended its international reach...

Efficiency, business, geographical expansion and new product launches, discover the keys to Agicap's success in accelerating its growth and maximizing its ROI.

Break Out Session - How did Meltwater build an effective acquisition strategy using webinars?

In a BtoB world now marked by content creation as an indispensable marketing trend, mastering this tool is therefore essential. In this conference, Meltwater will present how, with Webikeo, it has...

MSDS

Marie Seignol de Swarte

Meltwater News FR1 SAS

Responsable Marketing

Pierre-Henri Tataranno

Breakout session - Switch from big data to smart data to make the customer experience unforgettable

71% of consumers expect companies to offer them personalized interactions. Without this, ¾ of them are ready to change brands (Source McKinsey, 2021). I.M.P.L.A.C.A.B.L.E! So, of course, all...

Léa Labatut

Efficy

Responsable marketing

Frédéric Lempereur

Efficy

Teamleader & Chef de Projets [Passionné et Expert] de la relation client.

Business Case - How to attract and retain talent within teams in an ecosystem in transition? "

The talent shortage is at an all-time high, thanks to the pandemic. "To protect your employees from competitors, it is essential to know how to listen to them. (Christian Roux for Les Echos) How...

Annie-Paule ABIHSSIRA

BOOSTER ACADEMY

Ceo developpement et franchise

ABDL

Astrid Brucker de Lasticde

Business Case - Make your website your 1st business contributor

Accompanied by the digital strategy agency Make the Grade, discover how the redesign of Padok's website allowed them to increase their turnover from 3 to 6 million euros in only one year.

Renaud DREUSLIN

Make the Grade

Consultant Growth Marketing

Business Case - Replay not available - How to leverage customer data to optimize and sustain lead...

Expanding internationally means facing the difficulty of obtaining harmonized information for prospecting. When developing a CRM, it is all the more essential to guarantee an equivalent level of...

Break Out Session - To all marketers who consider press relations to be a thing of the past !

Content is king! Really? We've been hearing this phrase for more than 10 years now, and every marketer has embarked on a crazy and unsustainable race to create all kinds of content. How much...

Cyndie BETTANT

CISION

Impact & Communication Leader

Business Case - How to set up a successful LeadGen strategy?

Discover the key points to address to make your lead generation campaign a success: How to identify the right prospects? Which levers to activate them? How do you ensure that your leads are handled...

Group Director, Sustainability, Services & Corporate Communication

Jul 7, 2022

2:00 PM - 2:30 PM

Salle Nef

Business Case - Replay not available - Creativity as a lever for B2B marketing performance

Let's talk about performance first: It's getting harder and harder to get real ROIs on LinkedIn. 1. You generate leads that are not real opportunities 2. You feel that your optimization levers are...

Roland André

Docaposte

Directeur Général Adjoint

Business Case - Deploy a BtoB influence program thanks to Employee Advocacy

BtoB companies often struggle to give visibility to their expertise on social networks and the use of external influencers is not always relevant. The implementation of an Employee Advocacy...

Chef de projet marketing digital et social media

Business Case - Growing your conversion from 3% to 20% with Drift: example of Jabra France

In a world of digital marketing, the majority of our interactions are anonymous. One of the biggest challenges is not only attracting buyers but also getting to know them. Over the years, we...

KDW

Koen de Witte

LeadFabric

Managing Director & Founder

Business Case - How to implement a successful and scalable B2B lead generation strategy?

Faced with the multitude of acquisition levers, the constant change in BtoB buyer behavior, building a ROI lead acquisition strategy is a real challenge for marketing and sales...

Responsable Marketing du Marché Pro et TPME

Jul 7, 2022

2:30 PM - 3:00 PM

Salle Nef

Business Case - Replay not available - Marketing Agencies, Customer Relations, Publishers: boost...

To increase the ROI of your campaigns and make a difference in your recommendations, what better way than to integrate high value-added data into your applications and your clients' projects?...

Directeur Partenariats et Ventes indirectes

Business Case- B2B: successful digitalization, a key element for survival in a constantly changing...

Digital is a real challenge for all B2B companies. So used to traditional sales channels and physical trade, they must be agile and adaptable to survive the post-covid era. However, it is not enough...

Business Case - Digital acquisition in B2B, the importance of choosing the right levers.

Through the case of Resto'Clock, French manufacturer of pizza vending machines, recently acquired by Me Group (Photomaton, Kis, Revolution Laundry, ...), we will see how, through an iterative...

Business Case - Growth Enablement by T&S means +20% of turnover on average and sales teams...

For Petit Futé, implementing a Growth Enablement application means aiming for excellence through - An optimized collaboration between all teams - A support solution that allows the increase in...

Head of Customer Experience

Business Case - How to make email signatures a real lever in 2022?

Branding, content and traffic generation. Find out how Aperam and Toucan Toco take advantage of this privileged space, where they have the attention of their interlocutors.

Carole Lecomte

Aperam

Responsable Communication Commerciale

Business Case - Web data to boost your strategic intelligence and marketing performance

The exploitation of web data occupies a central place in the optimization of innovation and marketing development strategies. We will present our tools in the context of a major client use case and...

Vincent BOISARD

COEXEL

Président Directeur Général

Business Case - Probance's Hypergrowth Marketing Recipes

Probance offers a SaaS marketing campaign management solution for SMEs. In 2020, Probance approaches Eleius to redefine its global positioning, redesign its identity, produce its website in English,...

Business Case - Le mythe de l'acheteur autonome & cas client

B2B companies have come to believe that there is an asymmetrical relationship between the company and its buyers. According to their perception, buyers are "in control" and have more high-quality...

Ismael Daoudi

Bigtincan

EMEA VP - Presales and Customers Success

Business Case - Replay not available - How to map your key accounts and accelerate revenue with...

ABM, we know, but how to implement it to get concrete results? Sweet Show shares with you a simple way to identify the right contacts in the sales process and to capitalize on the richness of...

Directeur Commercial & Expérience Clients

Business Case - Unleash the unsuspected potential of your salespeople with sales coaching

Erik BOUQUET and Fabrice LEZEAU, professional coaches and sales experts, will lead a business case in the form of a cross-interview of two sales coaching situations where they will present the...

Erik Bouquet

INTERNESS CONSULTING

Responsable de la practice coaching Individuel

Break Out Session - Lead 2022 Barometer

Do you know the average cost of a qualified lead who needs your services? Which marketing levers generate the most leads in B2B? What is the average conversion rate of a lead into a customer?...

Denis CONAUT

Infopro Digital Marketplaces

Business Case - Replay not available - How to differentiate in customer and prospect engagement...

In the United States :us: phygital marketing is booming and shows performances that make your head spin: 40% more conversions in the sales process, in prospecting and in customer loyalty. But what...

Sales Department Manager

Business Case- How can you increase your number of clients by strategic partnerships?

Discover how GCollect's bundled marketing approach delivers more value: ROI campaign, customer experience. A structured approach and an integrated service offering that accelerates the settlement of...

Laurent OLLIVIER

Aressy - Groupe EPOKA

Directeur Associé

Practical information

Where and when // Getting to the Parc des Princes

Meet us on June 22, 2022 from 8:30 am at the Parc des Princes:
24 rue du Commandant Guilbaut 75016 Paris

By Metro:

Line 9: Porte de Saint-Cloud stop.

Line 10 : Porte d'Auteuil stop.

By Bus:
Lines 22, 62, 72 : Porte de Saint-Cloud station.
Lines 32 and 52: Porte d'Auteuil stop.

By car :
From the South ring road: exit D910 / Boulogne. Turn left towards avenue de la Porte-de-Saint-Cloud, then first right towards rue du Commandant-Guilbaud. From the North ring road: exit Boulogne / Avenue de la Porte-de-Saint-Cloud. Turn right towards Avenue de la Porte-de-Saint-Cloud, then first right towards Rue du Commandant Guilbaud.

Business Cases' program

Business Case - Harmonizing sales and marketing practices: feedback from AFNOR

Break Out Session - How can NFTs be used in B2B marketing? Why don't we talk about it?

Business Case - How Fyte automatically enriches its CRM with ultra-qualified contacts

Business Case - How to exploit the fantastic potential of LinkedIn to recruit new customers and...

Business Case - How to make variable compensation a strategic growth lever?

Break Out Session - Increased productivity and business efficiency through voice and people.

Break Out Session - How to maximize the ROI of your omnichannel campaigns with acquisition and...

Business Case - How to leverage CRM to support growth and boost sales performance?

Business Case - Replay not available - Data at the heart of e-commerce partnerships between...

Business Case - Sales Enablement, feedback from a pioneer: Microsoft

Business Case - When Customer Experience triples the number of hot leads!

Break Out Session - 10 video content ideas to make your business take off!

Business Case - ALD Automotive and Dekuple B2B.

Business Case - Boost your new business: the best of BtoB data for optimized lead quality

Business Case - How to achieve a consistent performance of your GTM teams in a hybrid environment ?

Business Case - Replay not available - How does GetAccept integrated with Salesforce contribute to...

Break Out Session - From 1 000 to 10 000 visitors / month in one year thanks to SEO - Case study

Break Out Session - Industrialists, why has the marketplace become essential to your development?

Break out session - Marketing automation for overworked marketers: 10 concrete actions to...

Business Case - How can outsourcing become the arm of your sales force?

Business Case - How to successfully digitalize your sales force?

Business Case - Replay not available - Discover how "Sopht", Green IT uses Toucan Guided Analytics...

Break Out Session - Replay not available - Data, a lever to master to boost your performance

Business Case - How to digitalize and make your sales force successful with Sales Enablement?...

Business Case - Lead Management, Stop Wasting!

Business Case - Set up an efficient chatbot in 3 steps

Business Case - The impact of digital in winning and retaining customers

Break Out Session - Marketing and sales management: the new KPI's that bring you together

Business Case - How can you unleash your CRM and focus on sales?

Business Case - How Mandarine Academy transformed its website traffic into turnover thanks to the...

Business Case - How to effectively recruit Sales in 2022 on an extremely penalized market and...

Business Case - Replay not available - How to benefit from a 360° BtoB data (Legal, web, contacts)...

CANCELLED - How Agicap multiplied its MRR by 35 in 24 months and extended its international reach...

Break Out Session - How did Meltwater build an effective acquisition strategy using webinars?

Breakout session - Switch from big data to smart data to make the customer experience unforgettable

Business Case - How to attract and retain talent within teams in an ecosystem in transition? "

Business Case - Make your website your 1st business contributor

Business Case - Replay not available - How to leverage customer data to optimize and sustain lead...

Break Out Session - To all marketers who consider press relations to be a thing of the past !

Business Case - How to set up a successful LeadGen strategy?

Business Case - Replay not available - Creativity as a lever for B2B marketing performance

Business Case - Deploy a BtoB influence program thanks to Employee Advocacy

Business Case - Growing your conversion from 3% to 20% with Drift: example of Jabra France

Business Case - How to implement a successful and scalable B2B lead generation strategy?

Business Case - Replay not available - Marketing Agencies, Customer Relations, Publishers: boost...

Business Case- B2B: successful digitalization, a key element for survival in a constantly changing...

Business Case - Digital acquisition in B2B, the importance of choosing the right levers.

Business Case - Growth Enablement by T&S means +20% of turnover on average and sales teams...

Business Case - How to make email signatures a real lever in 2022?

Business Case - Web data to boost your strategic intelligence and marketing performance

Business Case - Probance's Hypergrowth Marketing Recipes

Business Case - Le mythe de l'acheteur autonome & cas client

Business Case - Replay not available - How to map your key accounts and accelerate revenue with...

Business Case - Unleash the unsuspected potential of your salespeople with sales coaching

Break Out Session - Lead 2022 Barometer

Business Case - Replay not available - How to differentiate in customer and prospect engagement...

Business Case- How can you increase your number of clients by strategic partnerships?

Practical information

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