BtoB Summit 2023

Round Table - How can B2B solve its "Double Data Paradox"? 

Jul 7, 2022 | 12:30 PM - 1:00 PM

Amphi 400


Paradox 1 Data has never been so abundant and yet its use has never been so restrictive (ePrivacy II regulation in the making, Cookieless, the CNIL pinning the use of Google Analytics, Google announcing a vast overhaul of its tracking tools with Privacy Sandbox, etc.). What impact on LeadGen, AdTech and customer experience? Paradox 2 The B2B buyer demands a customized experience without providing the necessary data for this hyper-personalization.