BtoB Summit 2023

Round Table : B2B Content Marketing: The decade of the great misunderstanding 

Jul 7, 2022 | 11:30 AM - 12:00 PM

Amphi 200


The amount of content consumed by B2B professionals has doubled during the pandemic (Seismic). Although they have gained autonomy, B2B buyers are still "destabilized" by the amount of content available around their issues (Gartner). At the same time, BtoB Leaders believe that half of the content they consume on LinkedIn does not help them.