Round Table : B2B Content Marketing: The decade of the great misunderstanding
Jul 7, 2022 | 11:30 AM - 12:00 PMAmphi 200
Jul 7, 2022 | 11:30 AM - 12:00 PM
Amphi 200
Description
The amount of content consumed by B2B professionals has doubled during the pandemic (Seismic). Although they have gained autonomy, B2B buyers are still "destabilized" by the amount of content available around their issues (Gartner). At the same time, BtoB Leaders believe that half of the content they consume on LinkedIn does not help them.
