BtoB Summit 2023

Masterclass - Replay not available - PRACTICAL WORKSHOP "The best levers for success in complex sales"

Jul 7, 2022 | 11:00 AM - 12:00 PM


Fabrice LEZEAU will lead a practical workshop where you will be an actor at the heart of a complex and high-stakes business context. On the basis of a real deal, you will have to make several decisions on your strategy until the GO / NO GO decision.​ These decisions will be an opportunity to present to you in a second step our methodological analysis grids which shed light on his practice on the basis of the “collaborative leadership” approach of which he is the designer.