BtoB Summit 2023

Business Case - Harmonizing sales and marketing practices: feedback from AFNOR

Jul 7, 2022 | 9:30 AM - 10:00 AM

Amphi 200


A real tool common to the entire organization, the CRM has many advantages: It facilitates the sharing of information. It harmonizes sales and marketing practices. It offers a 360° view of the customer, whatever the stage of the journey: pre-sales, sales, loyalty. It is precisely to improve the management of its customer relationship and set up a unique customer journey that AFNOR chose the CRM Efficy solution. AFNOR in a nutshell? The AFNOR Group designs and deploys solutions based on standards around four main areas of expertise. It supports 69,000 companies and organizations from all sectors, in France and abroad. Efficiency in a nutshell? European CRM publisher, Efficy offers a complete customer relationship management platform. Its solutions, flexible, collaborative and available in SaaS or on-premise, adapt to all companies: from start-ups to large accounts, via SMEs, in BtoB and BtoC.