BtoB Summit 2023

Business Case - Deploy a BtoB influence program thanks to Employee Advocacy

Jul 7, 2022 | 2:30 PM - 3:00 PM

Salle Ecurie


BtoB companies often struggle to give visibility to their expertise on social networks and the use of external influencers is not always relevant. The implementation of an Employee Advocacy approach allows to organize real influence campaigns by mobilizing internally the most visible collaborators (i.e. consultants, managers ...) while enhancing the marketing content already produced by the company and accelerating the sales cycles.