BtoB Summit 2022

Keynote - Margin or die!

Jul 7, 2022 | 5:00 PM - 6:30 PM


PRICE is the #1 problem for sellers... and the #1 concern for buyers! "It's too expensive !" ... "Your competitors are making a commercial gesture" ... "Give me a better price and we'll sign"... It is THE subject of confrontation par excellence... When products and services are becoming more and more similar and standardized, when competition is intensifying at the global level and budgets are being squeezed, PRICE becomes the arbiter of all purchasing decisions.To emerge victorious from a war in a minefield, you need to have the best strategies and the most effective weapons.This is the objective of this conference, in a style that is both stimulating and "hair-raising". A conference that promises to enrich you... in every sense of the word!