BtoB Summit 2022

Round Table - After a great decade in tech, what does the future hold for CRM?

Jul 7, 2022 | 10:30 AM - 11:00 AM

Amphi 400

Description

After a great decade in tech, what does the future hold for CRM? More intelligence, more integration, more automation... the decade of CRM has been punctuated by great technological dazzle, consolidating its central place in the business. Despite the efforts of vendors, only 40% of companies report a CRM adoption rate of over 90% (CSO Insights). Faced with the upheaval of the sales function, the acceleration of digitalization and the explosion of Data, what is the future for CRM?