BtoB Summit 2023

Business Case - Replay not available - How to map your key accounts and accelerate revenue with your content? 5 keys to a marketing revolution!

Jul 7, 2022 | 3:30 PM - 4:00 PM


ABM, we know, but how to implement it to get concrete results? Sweet Show shares with you a simple way to identify the right contacts in the sales process and to capitalize on the richness of marketing content (which is increasing rapidly for more than 66% of marketers!!). Through the practices of Cision's key account teams, we will discuss 5 key points of the marketing revolution implemented to align marketing and sales, limit marketing over-solicitation linked to personalization issues and have a major impact on already long sales cycles thanks to tracking!