BtoB Summit 2023

Business Case - Probance's Hypergrowth Marketing Recipes

Jul 7, 2022 | 3:30 PM - 4:00 PM

Amphi 200


Probance offers a SaaS marketing campaign management solution for SMEs. In 2020, Probance approaches Eleius to redefine its global positioning, redesign its identity, produce its website in English, French and Spanish, as well as its sales support content. Eleius completes its mission by training the sales team. Probance goes on the attack of the European and American market by installing full remote sales representatives in Valencia and Montreal. Thanks to its new positioning and a pragmatic strategy, born from Eleius' impactful methodology, Probance is now experiencing international hypergrowth and has plans to develop sales hubs in Bogota and Singapore. Emmanuel Duhesme, President of Probance and Etienne Viellard, President of Eleius, will share the marketing and sales methods that have led to this success.