BtoB Summit 2022

Business Case - Marketing automation for overworked marketers: 10 concrete actions to accelerate their sales cycle

Jul 7, 2022 | 11:00 AM - 11:20 AM


As a marketer, we have multiple objectives to achieve: generate more leads, improve the quality of opportunities sent to salespeople, shorten a sales cycle that drags on for months, etc. Except that we have to manage limited resources and ever-changing trends! Mental load hello... Benoît Collet (our growth marketer) and Marie Nodet (Content Manager) will present 10 tested and approved concrete actions that you can put in place as soon as the show is over!