BtoB Summit 2022

Business Case - Sales Enablement, feedback from a pioneer: Microsoft

Jul 7, 2022 | 10:00 AM - 10:30 AM

Amphi 400


In the era of digital selling applied to BtoB, the connection between Sales and Marketing is essential to offer the best customer interaction, at the best time, with the best content. Through a Sales & Marketing cross-examination, discover how Microsoft uses the Seismic solution to achieve this goal.