BtoB Summit 2022

Business Case - Growing your conversion from 3% to 20% with Drift: example of Jabra France

Jul 7, 2022 | 2:30 PM - 3:00 PM

Amphi 200


In a world of digital marketing, the majority of our interactions are anonymous. One of the biggest challenges is not only attracting buyers but also getting to know them. Over the years, we have tried many techniques. Most of the time, everything is based on simple forms, but these have been very low conversion rate, especially because of the increasing mistrust of buyers. They are all the more attentive to whom their data is transmitted and why. This is where conversational marketing comes in as a game changer by increasing your conversion rates from 2/3% with forms to 20-30% with Drift! Join us to learn more and to see how Jabra France is already taking advantage of this competitive advantage!