BtoB Summit 2023

Business Case - How to digitalize and make your sales force successful with Sales Enablement? Successful experience with GEODIS Distribution & Express.

Jul 7, 2022 | 11:30 AM - 12:00 PM

Amphi 400

Description

Vianney Leveugle, Marketing & Customer Relations Director at GEODIS Distribution, is in charge of sales support for a team of more than 350 salespeople. He deployed Salesapps five years ago. How to create the conditions for a successful Sales & Marketing alignment and boost sales performance? From the initial design of the application to its adaptation to the needs of the field over time, through its adoption rate and the animation of teams, discover all the keys to develop your sales efficiency.