BtoB Summit 2022

Business Case - Sales Enablement: successfully digitising and onboarding your sales teams


How to design your application? How did JCDecaux manage to get 100% of its 400 sales people on board in less than 15 days? How to animate your application and become efficient in meetings? Feedback from Romain Lacoche, JCDecaux's Operational Customer Marketing Director and Georges Da Silva, Salesapps' CEO.