BtoB Summit 2022

Business Case - Targeting small and medium-sized companies and major accounts: Comparative performance of ABM, Call, IPTracking, Inbound, Social...

Description

1,300 marketing programmes analysed and cross-referenced according to criteria of volume, lead time and conversion into opportunities validated by sales. This vision of the reality in the field will be illustrated by the testimony of a marketing department which will present its arbitrations in the construction of its marketing mix - awareness, leadgen, pipe, strategic accounts...