BtoB Summit 2022

Keynote - 5 particularities to address startups

Jul 7, 2022 | 2:00 PM - 2:20 PM


Addressing a startup means first identifying it, at the right time, when the innovation is no longer just an idea, but is not fully industrialized either. Little referenced, a segmentation sometimes still opaque and multiple roles for the persona, Myfrenchstartup shares with you some specificities and associated solutions to avoid missing the major investments that will be the basis of their development.