Under pressure, pushed to demonstrate their contribution to top management in a hurry, marketers concede great difficulties on the part of attribution and definition of the ROI of marketing actions. How to measure the commercial performance of B2B marketing tools? How to quantify their contribution to the generation of opportunities in the CRM?
Meet us on June 22, 2022 from 8:30 am at the Parc des Princes: 24 rue du Commandant Guilbaut 75016 Paris
Line 9: Porte de Saint-Cloud stop.
Line 10 : Porte d'Auteuil stop.
By Bus: Lines 22, 62, 72 : Porte de Saint-Cloud station. Lines 32 and 52: Porte d'Auteuil stop.
By car : From the South ring road: exit D910 / Boulogne. Turn left towards avenue de la Porte-de-Saint-Cloud, then first right towards rue du Commandant-Guilbaud. From the North ring road: exit Boulogne / Avenue de la Porte-de-Saint-Cloud. Turn right towards Avenue de la Porte-de-Saint-Cloud, then first right towards Rue du Commandant Guilbaud.