BtoB Summit 2023

A look back at 10 years of marketing and B2B sales and what’s next ?

Jul 7, 2022 | 8:45 AM - 9:30 AM

Amphi 400


Emergence of a super-buyer persona, turbulence of the macro-environment Data, "scientification" of the sales function, trial and error on the marketing technology stack marketing technology stack, the craze for Sales Enablement, the boom in conversational marketing marketing boom... How would you assess the last 10 years of B2B sales and marketing practices in France and abroad? in France and abroad? Is it still possible to look ahead to the years to come in a volatile context? Find out in the kick-off of the 10th edition of the BtoB Summit!