BtoB Summit 2022

Business Case - Replay not available - Creativity as a lever for B2B marketing performance

Jul 7, 2022 | 2:00 PM - 2:30 PM


Let's talk about performance first: It's getting harder and harder to get real ROIs on LinkedIn. 1. You generate leads that are not real opportunities 2. You feel that your optimization levers are quite limited So what should you do? The solution, I'll give you: creativity! With Pierre Sommer, Content Lead at Alan, we will explain how having a creative approach to your content can help you better meet your business challenges.