BtoB Summit 2022

Keynote: The salesman of tomorrow facing today's challenges


One thing is certain: the health crisis has accelerated the digital transformation of companies, despite the odds. Sales teams have not been spared. In a world where buyers are more demanding than ever, and where exchanges are suddenly dematerialised, how can I best prepare my sales force and give them the means to offer an outstanding buying experience, throughout the sales cycle? Revenue Enablement is the answer.