BtoB Summit 2022

Workshop: Brand influence in B2B: 3 methods to use urgently to outperform!


BtoB marketing is an acquisition marketing whose primary goal is lead generation. As such, the work of its BtoB brand is often sacrificed on the altar of performance and short-term KPIs.... ERROR! Developing your influence and reputation today means more efficient, less laborious and less costly lead generation tomorrow. In this workshop, we will look at 3 methods to be applied urgently to develop your brand image, whether in the field of Press Relations, Influence or Social Listening.