BtoB Summit 2023

Break Out Session - To all marketers who consider press relations to be a thing of the past !

Jul 7, 2022 | 2:00 PM - 2:30 PM

Amphi 200


Content is king! Really? We've been hearing this phrase for more than 10 years now, and every marketer has embarked on a crazy and unsustainable race to create all kinds of content. How much energy, time and budget have you spent creating content without it having the expected impact and virality? STOP! It's time to slow down... to do less but better. How do you do that? By thinking about the distribution of your content and the audiences you want to reach before you create it. By defining a real media relations strategy. Digital tools exist to help you! Whether in the field of press relations, influence, content publication or social listening, you will discover in this workshop what the new media relations solutions are today. You lack media visibility? Come and change the way you look at PR.