BtoB Summit 2022

Business Case - Digital acquisition in B2B, the importance of choosing the right levers.

Jul 7, 2022 | 3:00 PM - 3:30 PM

Amphi 200

Description

Through the case of Resto'Clock, French manufacturer of pizza vending machines, recently acquired by Me Group (Photomaton, Kis, Revolution Laundry, ...), we will see how, through an iterative approach, to choose the right lead acquisition levers according to the targets, the offer, the context, the brand image and the time.