BtoB Summit 2022

Business Case - How to set up a successful LeadGen strategy?

Jul 7, 2022 | 2:00 PM - 2:30 PM


Discover the key points to address to make your lead generation campaign a success: How to identify the right prospects? Which levers to activate them? How do you ensure that your leads are handled properly? What KPIs should you measure? Leave this session with all the tools you need to feed your sales force with qualified leads!