BtoB Summit 2023

Keynote - Replay not available - Comment faire du business avec un grand groupe ?

Jul 7, 2022 | 9:30 AM - 10:00 AM


Today, 3,500 groups directly or indirectly represent more than half of all French companies. Faced with such behemoths made up of numerous companies, it is sometimes difficult to identify the real decision-maker. Who owns the business? Is she independent? What is the real power of the shareholder(s)? How to organize your sales force? Decisive questions to identify the right interlocutor: During this keynote, Jean-Daniel will address the following topics to better identify the real decision-makers of a company: _ Sphere of economic influence of the largest French groups - Identification of the right company to contact in a group - Adaptation of its ABM policy...