In the United States :us: phygital marketing is booming and shows performances that make your head spin: 40% more conversions in the sales process, in prospecting and in customer loyalty.
But what is phygital marketing?
It's combining the physical channel with the digital channel in your sales and marketing strategy, by sending physical objects to your customers and prospects, which are combined with digital experiences.
The ultimate weapon in a world where telecommuting and over-automation have created even more distance between professionals.
We'll talk about the case of Javelo, which manages to convert 30% of its cold prospects thanks to physical reminders sent via the gyfti.fr platform
Meet us on June 22, 2022 from 8:30 am at the Parc des Princes: 24 rue du Commandant Guilbaut 75016 Paris
Line 9: Porte de Saint-Cloud stop.
Line 10 : Porte d'Auteuil stop.
By Bus: Lines 22, 62, 72 : Porte de Saint-Cloud station. Lines 32 and 52: Porte d'Auteuil stop.
By car : From the South ring road: exit D910 / Boulogne. Turn left towards avenue de la Porte-de-Saint-Cloud, then first right towards rue du Commandant-Guilbaud. From the North ring road: exit Boulogne / Avenue de la Porte-de-Saint-Cloud. Turn right towards Avenue de la Porte-de-Saint-Cloud, then first right towards Rue du Commandant Guilbaud.