BtoB Summit 2023

Business Case - Replay not available - How to differentiate in customer and prospect engagement through phygital marketing?

Jul 7, 2022 | 4:00 PM - 4:30 PM


In the United States :us: phygital marketing is booming and shows performances that make your head spin: 40% more conversions in the sales process, in prospecting and in customer loyalty. But what is phygital marketing? It's combining the physical channel with the digital channel in your sales and marketing strategy, by sending physical objects to your customers and prospects, which are combined with digital experiences. The ultimate weapon in a world where telecommuting and over-automation have created even more distance between professionals. We'll talk about the case of Javelo, which manages to convert 30% of its cold prospects thanks to physical reminders sent via the platform