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Business Case - ALD Automotive and Dekuple B2B.

How has ALD Automotive designed its advanced lead generation system, from online prospecting to sales performance management? How will the group integrate AI in its system, for which uses and in...

ME

Marouan El-Mekawy

ALD Automotive

Responsable marketing & data

AG

Alexandre Garnier

Dekuple- Ingénierie marketing B2B

Round Table - Replay not available - How to measure and manage the commercial performance of B2B...

Under pressure, pushed to demonstrate their contribution to top management in a hurry, marketers concede great difficulties on the part of attribution and definition of the ROI of marketing actions....

SA

Sylvie Aubert

IBM

Directrice marketing cloud

AG

Alexandre Garnier

Dekuple- Ingénierie marketing B2B

Global Head of Digital Marketing Acquisition , eCRM & Analytics

Legal Notice and GTC

GDPR

BtoB Leaders is an Infopro Digital brand

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Replays

Business Case - ALD Automotive and Dekuple B2B.

Round Table - Replay not available - How to measure and manage the commercial performance of B2B...

Legal Notice and GTC

GDPR

BtoB Leaders is an Infopro Digital brand

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