Keynote : Human vs. Machine: B2B Content Marketing for the Future

KeynoteContenu Influence & Expérience client

22/06/2023 | 09h30 - 10h00 | N-1 Auditorium


The world of B2B content marketing is at a crossroads: how do we balance artificial intelligence with authentic inspiration? Not since the advent of the internet itself has so much innovation (and hype) captured the attention of marketers as Generative AI. 

This keynote presentation explores how to navigate this landscape of the future by combining the power of Gen AI with the unique insights and emotional intelligence only humans can provide. 

Key takeaways will include:
- Identifying opportunities for AI integration in your content marketing process.
- Tactics for maintaining authentic, relatable content in an AI-dominated landscape.
- Examples of successful human-machine collaboration in B2B content marketing