BtoB Summit 2022

Business Case - Lead Management, Stop Wasting!

Jul 7, 2022 | 11:30 AM - 11:50 AM


The Covid crisis has pushed companies to strongly digitize their operations, especially the whole prospecting phase. The result? A terrible inflation on all acquisition levers: +35% for the CPC on Google Ads in particular. Competitive pressure is making the cost per lead explode... It is becoming urgent to control the entire process of prospecting to limit waste. LeadValue will expose its vision and explain how it is possible to impact each step of the transformation tunnel of a prospect to optimize sales performance ...