BtoB Summit 2022

Business Case - International marketing: the global ABM campaigns of Per Angusta, a French SaaS publisher in hypergrowth


Whatever your business - service, software or industry - you can generate global leads at scale from France. Marketing can drive your international growth. You need to choose your segments carefully, refine your value proposition, produce content that resonates with global buyers, translate it, build your global ABM file, experiment with targeted acquisition tactics, find the winning recipe, and scale it up.