BtoB Summit 2022

Business Case - How to leverage customer data to optimize and sustain lead generation in France and Europe?

Jul 7, 2022 | 12:30 PM - 1:00 PM


Expanding internationally means facing the difficulty of obtaining harmonized information for prospecting. When developing a CRM, it is all the more essential to guarantee an equivalent level of data quality in each country and to obtain the relevant business signals so that sales representatives can trigger their actions effectively. Nicolas MERRIEN, CRM project manager at Ellisphere and Alexandre VERNO, CTO at Sparklane, will detail how they have helped several companies deploy their CRM in Europe and the advantages of a combined Data Management and Lead Generation solution to optimize sales and marketing efficiency.