BtoB Summit 2022

Keynote - ETI targets and large accounts: Comparative performance of ABM, Call, IPTracking, Inbound, Social approaches, etc.

Jul 7, 2022 | 3:00 PM - 3:30 PM


The levers to reach the BtoB upper are multiple: between traditional project detection actions, ABM strategies and support of technological innovations. This raises the question of an effective mix that can meet the KPI objectives of both marketing and sales teams. ITfacto and Vmware tell you how, together, they are approaching strategic large accounts, on complex sales, and with multiple and relevant personas.