BtoB Summit 2022

Round Table: How to measure and manage the commercial performance of B2B marketing tools?

Jul 7, 2022 | 3:00 PM - 3:20 PM

Description

Under pressure, pushed to demonstrate their contribution to top management in a hurry, marketers concede great difficulties on the part of attribution and definition of the ROI of marketing actions. How to measure the commercial performance of B2B marketing tools? How to quantify their contribution to the generation of opportunities in the CRM?