BtoB Summit 2022

Business Case - How to implement a successful and scalable B2B lead generation strategy?

Jul 7, 2022 | 2:30 PM - 3:00 PM

Description

Faced with the multitude of acquisition levers, the constant change in BtoB buyer behavior, building a ROI lead acquisition strategy is a real challenge for marketing and sales departments. Discover how to build an efficient and agile lead machine that adapts to your challenges.