BtoB Marketing & Sales Partners
Marketing and Sales Decision Makers
Connect & Exchange Sessions
Adaptation, Innovation & Transformation
Economic changes and the rise of generative AI are redefining the economic and business landscape.
Marketing & sales teams must explore new methods and rethink their strategy to adjust to a complex environment where the autonomy of B2B buyers (constantly solicited) is now the rule.
For many, 2024 is a pivotal year: it will still be necessary to go beyond one's limits, revolutionize one's strategy, challenge one's technologies and operational methods in order to stand out and navigate with agility in this era of transformation.
This will require sales and marketing teams to step up their skills, align their efforts and provide them with the right tools.
For this 12th edition, thanks to our partners and speakers, we offer you the keys to making this transition a success. You will be able to :
- Master cutting-edge alignment strategies to maximize lead generation, increase the value of your customer portfolio and stimulate growth.
- Personalize your communication and adopt Account-Based Marketing (ABM).
- Create compelling content and select the best tools to reach your targets.
- Explore the potential impact of data, technology and AI on your competitive edge.
- Reinvent your market strategies and revenue generation processes.
Join us on June 27 at the Parc des Princes to explore all these new opportunities.
+ 1500 BtoB Marketing and Sales decision makers
will meet on June 27 at the Parc des Princes
For the past 12 years, the BtoB Summit has been a premier annual event thats brings together
the community of top BtoB marketing and sales decision makers
General Program
Marketing, sales, content, customer relations... Discover all the speeches
A day to explore new BtoB challenges
Experience a new event format that combines insightful learning, inspirational ideas, and networking opportunities
Connect & Exchange Sessions: Be an Active Participant!
Take an active role in challenging your ideas and exploring new areas of development
The BtoB SUMMIT 2024
An event for all BtoB decision makers
Last Edition's Participants: A Snapshot of the BtoB Community
We strive to ensure that you leave the BtoB Summit equipped with actionable ideas and solutions
[BTOB SUMMIT]Thank you very much for this invitation. It was very enriching and the speakers were captivating!
[BTOB SUMMIT]Thank you very much for this invitation. It was very enriching and the speakers were captivating!
[BTOB SUMMIT]A look back on a great day at the BtoB Summit. Great meetings on our booth. Nothing more rewarding than to go out in the field!