June 27, 2024
at the Parc des Princes
The greatest BtoB experience 
to skyrocket your business!
BtoB Marketing & Sales Partners
Marketing and Sales Decision Makers
Connect & Exchange Sessions

Adaptation, Innovation & Transformation

Economic changes and the rise of generative AI are redefining the economic and business landscape.

Marketing & sales teams must explore new methods and rethink their strategy to adjust to a complex environment where the autonomy of B2B buyers (constantly solicited) is now the rule.

For many, 2024 is a pivotal year: it will still be necessary to go beyond one's limits, revolutionize one's strategy, challenge one's technologies and operational methods in order to stand out and navigate with agility in this era of transformation.

This will require sales and marketing teams to step up their skills, align their efforts and provide them with the right tools.

For this 12th edition, thanks to our partners and speakers, we offer you the keys to making this transition a success. You will be able to :
- Master cutting-edge alignment strategies to maximize lead generation, increase the value of your customer portfolio and stimulate growth.
- Personalize your communication and adopt Account-Based Marketing (ABM).
- Create compelling content and select the best tools to reach your targets.
- Explore the potential impact of data, technology and AI on your competitive edge.
- Reinvent your market strategies and revenue generation processes.

Join us on June 27 at the Parc des Princes to explore all these new opportunities.
+ 1500 BtoB Marketing and Sales decision makers

will meet on June 27 at the Parc des Princes
For the past 12 years, the BtoB Summit has been a premier annual event thats brings together

the community of top BtoB marketing and sales decision makers

General Program

Marketing, sales, content, customer relations... Discover all the speeches

A day to explore new BtoB challenges

Experience a new event format that combines insightful learning, inspirational ideas, and networking opportunities


Strengthen your fundamentals and explore emerging trends, including artificial intelligence, chatbots for enhanced customer experience, advanced data analysis tools for targeted advertising campaigns, and new strategies for customer acquisition and loyalty.


With keynotes, roundtables, business cases and Connect & Exchange working sessions, you'll have the opportunity to learn from the top industry experts and thought leaders. Discover best practices and leave with actionable ideas that will empower you to excel in your role, no matter what position you hold within your organization.


Connect with like-minded professionals and expand your network at the BtoB Summit. This event brings together hundreds of B2B leaders and decision-makers, providing a unique opportunity to meet new people and engage in meaningful conversations.

Connect & Exchange Sessions: Be an Active Participant!

Take an active role in challenging your ideas and exploring new areas of development
Tailored Discussions and Networking Tables: Explore Your Challenges with BtoB Marketing & Sales Experts.
Expand your Network and Learn from the Best with Connect & Exchange sessions.

The BtoB SUMMIT 2024

An event for all BtoB decision makers
Marketing, Product and Communication Managers

This group includes global strategy and planning managers who lead teams, are responsible for understanding buyers, and develop compelling offerings. It also includes managers who build brand awareness through communication and marketing efforts.
Business Development and Operations Leaders

Discover the latest best practices in technology, data collection, analysis, and revenue and margin optimization. Equip yourself with the tools to effectively lead and manage your teams as a Business Development Manager, CEO, CRO, or COO.
Sales Directors and Sales Strategy Managers

Sales directors and sales strategy managers are responsible for the overall sales strategy, including onboarding, training, compensation, and sales enablement. They are focused on finding solutions to achieve their goals and retain customers.
Lead Generation & ABM Project Managers

LeadGen and ABM project managers, content and sales managers responsible for understanding buyer behavior and optimizing lead generation and account-based marketing strategies. Join the BtoB Summit to discover the latest techniques and tools to improve your profitability and achieve your goals.

Meet the BtoB Leaders

Last Edition's Participants: A Snapshot of the BtoB Community


We strive to ensure that you leave the BtoB Summit equipped with actionable ideas and solutions

Thank you very much for this invitation. It was very enriching and the speakers were captivating!
Magali L'HER
Magali L'HER
Thank you very much for this invitation. It was very enriching and the speakers were captivating!
Léa Labatut
Léa Labatut
A look back on a great day at the BtoB Summit. Great meetings on our booth. Nothing more rewarding than to go out in the field!
Mélanie Jonniaux
Mélanie Jonniaux